The Importance of Iron

Who’s at risk?

Iron is an essential nutrient for energy and vitality. A deficiency can leave you feeling weak and tired. People who are at risk of iron deficiency include women who are pregnant, very active, or who have heavy periods, vegetarians, vegans, seniors and those with chronic inflammatory conditions such as inflammatory bowel disease and chronic bleeding.

How does it work?

Red blood cells (RBC) carry oxygen from the lungs to all other parts of the body. Each RBC contains hemoglobin. Hemoglobin molecules include iron, which is essential for binding oxygen. Without iron, RBCs cannot carry oxygen throughout the body. Since RBCs only live for about 120 days, the body needs iron to replenish them frequently. Iron deficiency occurs when your body’s need for iron exceeds your intake and the small amounts stored in your body. Iron deficiency is the leading cause of anemia. Anemia occurs when the number of RBCs in your blood is decreased. Mild and moderate anemia can impair your immune system, energy level and ability to function at your best.

Sources of iron

Iron comes in two distinct forms: heme iron, and non-heme iron. Heme iron is found in animal tissues, such as meat, poultry and fish, while non-heme iron is present mostly in cereals, legumes, fruits and vegetables. Iron supplements are the best solution for people who aren’t getting what they need from their diet.

Why EasyIron

Platinum Naturals’ EasyIron is formulated with Iron Bisglycinate, which is a chelated form of iron. That means that it’s bound to two glycine amino acids and is easily absorbed by the body. In fact, it has an elemental iron bioavailability of 91% and is 4.5x better absorbed than other forms of iron. This efficient form of iron along with essential blood-building ingredients are then delivered through our Superior Nutrient Absorption delivery system that suspends the active ingredients in extra virgin olive oil. Absorption of Iron Bisglycinate in oil dramatically reduces symptoms of nausea, stomach pain, constipation and can even be taken with meals because there is no risk of interaction with foods. Restore your energy and vitality with the energy-boosting ingredients in EasyIron.


(Joosten, 2018; Cappellini, 2017; Alaunyte, 2015)
(Ashmead, S.D., 2001a, 2001b; Bovell-Benjamin, A.C., 2000)